Short Course In Marketing Management (Online)

: Rs 10,000

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Ad Reference : W3305091218244202201
Field : Marketing
Provider : The Open University of Sri Lanka
Granting Institute : Colombo Regional Centre
Mode of Study: in and in
Duration : 4 Months (Weekends)

Available Intakes

Please contact the institute for intake information

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OVERVIEW

Short Course In Marketing Management (Online)

The Short Course In Marketing Management Aims To Introduce The Key Concepts And Theories In Marketing While Comparing And Contrasting Them With The Real Marketing Practices Carried Out By Marketing Professionals In Organizations.

Course Content

  •  
    • Introduction to Management
    • Introduction to Marketing
    • Marketing Environment
    • Segmenting, Targeting and Positioning
    • Product
    • Price
    • Place (Distribution)
    • Promotion (Marketing Communication)
    • Consumers Behavior
    • Service Marketing
    • Corporate Social Responsibilities and marketing ethics
    • Marketing Information System
    • Report Writing & Summary Discussion
    • Project Report

 

Programme Code : SCMM
Programme Category : Short Programme–(CERC Project)
Conducted by : Colombo Regional Centre
Programme Duration : Four (03) Months (Weekends)
(Coursework- 15 weeks and Project Report- 02 weeks)
Discipline(s) / Course(s) : Marketing Management-Online
Medium : English only
Time Table (Online) : Saturday 1.00pm – 5.00pm


Admission:

Entrance Is Open For Anyone Over 18 Years Of Age Who Wants A Best Start For A Successful Career In Marketing.applications Are Also Encouraged From People Who May Have Been Away From Formal Education For Some Time, But Who Have Relevant Experience In The Field. In Additions, Undergraduates Who Registered To The Bachelor Of Management Studies Honours Degree Programme Of The Open University Of Sri Lanka, Can Also Join To This Short Course In Order To Get Knowledge In Marketing.

Finance:

Course Fee For A Student Will Be Rs. 10,000 /= (Per head)

Expected Intake Is 20 Students Per Batch.

Contact us for more details:

More Details Can Be Obtained On 0112199074 / 0112881464 / 0112881380

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