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Digital Toolkit

: Rs 12,500

Quick Loan PROMOTE AD
Ad Reference : A2507111429067202001
Field : Marketing
Provider : Sri Lanka Institute of Marketing (SLIM)
Granting Institute : AMF
Mode of Study: Full time in Sri Lanka
Duration : 06 Weeks

Available Intakes

Please contact the institute for intake information

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OVERVIEW

“Digital Toolkit” is a program designed by the Sri Lanka Institute of Marketing to elevate the standards of marketers’ in the digital landscape by providing a fundamental understanding of Digital Marketing to survive and thrive in the digital era.

The expected outcome of the program is to get the audience familiar with digital marketing fundamentals, terminology, and a simple approach to commence or advance a career in digital marketing and personal development.

This program contains 06 sessions.

The duration of each session is 02 hours and the sessions will be conducted once a week.

Therefore the total duration of the program is 12 hours.

Participants must attend all the sessions to get a better understanding of digital marketing and be eligible for the certificate.

Program Content Module 1: Introduction and Fundamentals of Digital.

• Evolution of media and the digital era

• Sri Lankan context of the digital environment

• Changing consumer behavior with digital • Understanding the consumer mindset through digital and data

• Group Activity Module 2: Digital Media and Channels • Introduction of Paid, Owned, and Earned media.

• The use of digital platforms

• Deep dive to Facebook and Instagram for business

• Understanding the functions of Facebook business and ads manager.

• Best use of LinkedIn for Marketing.

• Group Activity Module 3 - Content Marketing

• Introduction to content marketing

• Types of content

• Connecting business objectives with content

• Best in class content - Case Studies

• Group Activity Duration 06 weeks | 12 hours Commencement 24th Nov 2020 Date Every Thursdays Time 6.00 am to 8.00 am

Do not make any payments to the advertiser before joining the Institute.

patpat.lk shall not be held responsible for any transaction or agreement reached between the advertiser and you.

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