Master Of Business Management In Marketing (MBM)

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Ad Reference : A2628081016424202001
Field : Master
Provider : University Of Kelaniya
Granting Institute : University of Kelaniya
Mode of Study: Full time in Sri Lanka

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Master of Business Management in Marketing


Aim of the Programme

  • Obtain a sound theoretical knowledge to update their marketing applications in the dynamic business environment accompanied to their hands-on content to be strategists.
  • Develop their skills for strategic thinking and decision making to be effective in strategy formulation pertaining to business management discipline where marketing stands as an integrated component.
  • Inculcate professional values, attitudes, and ethics to be holistically developed, marketing practitioners.
  • be exposed to global perspectives in decision making in the contemporary business environment
  • Enhance their career scope to upper-grade level by being qualified with academically and professionally recognized learned excellence. 


Objectives of the Programme

  • To provide a sound theoretical knowledge of marketing and its application in a contemporary business atmosphere.
  • To deliver the knowledge for strategic level decision making where marketing content as an integral component in strategy.
  • To facilitate the learning experience for achieving the strategic objectives of the organizations by integrating knowledge into practice across the functional diversities.
  • To provide the knowledge to contribute to sustainable development through marketing ethics and practices.
  • To facilitate an avenue to students who possess professional qualifications and higher academic qualifications  to be qualified in the master level of business management education 


Teaching Methods and Evaluation Criteria

  • Lectures
  • Individual and Group Discussions
  • Article and Book Reviews
  • Individual and Group Presentations
  • Project & Business Consultancy Field Works
  • Simulation Games of Industry Practices     


Evaluation Procedure

Candidates are evaluated each semester based on the following scheme.

  • Assignments and Reports
  • Projects/Dissertation
  • Presentations
  • Examinations


Program Type: Onsite


Help desk Contact

Ms. Charuni/Harshi

Tel: 0112903624 / 0112903832 / 0112903834 / 0113065844